SEO/SEM and Digital Marketing

SEO – SEM – Digital Marketing Services Bangkok Thailand

Digital Marketing: a true advertising revolution….

Never before in the history of advertising has it been possible to spend only 5 dollars, write a couple of online ads, and get instant access to over 100 million people in less than 10 minutes…..
In 2000, Google introduced “Google Adwords”; a PPC (pay per click) product specifically tailored for new websites, as new websites generally take 12 months of longer to rank well in the search engines and generate new traffic, leads and sales.

Adwords was aimed at getting these new websites traffic and sales within a few days after starting a campaign. But the learning curve for adwords is over 1 year; meaning many companies have to use licensed Adwords agencies to get the job done.

Currently Adwords generates well over 90% of Google’s revenue over 2 billion USD per month, with hundreds of thousand of advertisers generating billions of USD in business revenue online, worldwide, in over 50 languages in over 200 countries to a 2 billion+ online audience; a true marketing revolution.

Three ways to get traffic to a website

• Via PPC
  Google, Yahoo and Bing all offer PPC (Pay Per Click); Google covering over 60% of the market. The strengths of PPC are its range (thousands of keywords can be used), speed (campaigns can be setup in less then 2 weeks), cost (any daily budget is possible), targeting (in any country, city and in any language),  timing (at chosen days or time-windows/day), ad-format (text ads, banner ads, video), and finally, and possibly most important: ad position (top 5 ad positions can be guaranteed in less then 2 weeks). Total project duration is 8 weeks, after which a maintenance contract can be implemented. Maintenance effort includes daily tuning, and weekly/monthly stats reporting.
• Via SEO
  SEO (Search Engine Optimization) is as old as the search engines. Using the latest SEO techniques (white hat only, obeying Google’s Webmaster Guidelines) we can get your website in the top10 in Google in about 3-4 months, for a dozen of keywords. The SEO work includes competitor, SWOT and keyword research, and requires several page content (and metatag coding) changes, as well as backlink requesting and anchor text optimization. Total effort involved for a small business website is about 1 month work, with 3-4 months re-ranking time by the search engines. ROI of a correctly set up SEO campaign is about 1 year.
  Benefits of SEO are longterm, but scaling is small, as it only can involve a few dozen keyphrases. If you require top ranking for hundreds (or thousands) of keywords you need PPC.
• Via SMO
  SMO (Social Media Optimization is all about Online Reputation Management, Branding and customer feedback management. DELL.com is a good example; they use “crowd sourcing” to get customer feedback for potential new product releases. Social “group buying” has also become very popular. For 2011/2012, we recommend using Twitter, Facebook, LinkedIn, Youtube and Google+.  Benefits of SMO are not so much lead and sales related, but more customer service and company perception related, showing one’s brand, online service, and managing/protecting a company’s online reputation. Total project duration is 8 weeks, followed by a maintenance phase.

Advanced Data Analysis

Included in the PPC, SEO and SMO packages above we offer advanced analytics reporting, on a weekly (PPC) or monthly (SEO/SMO) basis.  The reports will show detailed multidimensional stats analysis, data trends, as well as recommendations for further website ROI improvement.